Thanks to its privacy feature and browser speed, Brave browser has reached 30 Million downloads.

About Brave browser:īrave app is one of the most popular apps in Google Play. To bridge the gaps in current digital marketing, BAT team has introduced a tokenized economic model in their Brave browser to monetize users attention and paying them to watch ads. For example, Think of Ads on YouTube videos. If given a chance, users will opt to skip these Ads or pay no attention to it. Though by collecting users data, companies are able to direct Ads to specific user needs still these do not necessarily lead to successful conversion. Analytica used this data to target users and mold their opinion on several political decisions like US elections, Brexit etc. You might remember the recent accusation of Facebook selling their consumer’s data to Cambridge Analytica.

This has become a threat to user privacy as users have no clue how these companies utilize their personal information. Other than using it for better Ad targeting, they also sell it to other companies for increased revenue. The problem is this data is gathered without user consent. Google tracks users browsing activity and places specific ads to the websites they are browsing. With the help from machine learning and AI, specific Ads are directed to the right users at the right moment. Most digital platforms monitor user internet activity.

In contrast to TV advertisements, digital platforms provide brands better opportunities to target advertising to the right customer. Today, almost all the brands have put a major portion of their investment into the online advertising sector. What problem Basic Attention Token (BAT) is solving:ĭigital advertising took over TV advertisements in the year 2016.

Brave browser token